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Board-level counsel for founders building castles in the sky.

Twin Lakes Ventures is an advisory practice for early-stage entrepreneurs — providing hands-on strategy, go-to-market, and fundraising guidance from an operator who has sat on both sides of the table for three decades.

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The founder's journey begins with an idea, an inspiration and a hope. With conviction, focus and hard work those aspirations can become reality. TLV works side-by-side with entrepreneurs as they pursue their dreams, overcome obstacles and find success. We've walked this path ourselves, seen our share of success, and set-backs. Our value is in helping entrepreneurs as they overcome these challenges.

ENGAGEMENT MODEL

Scaled to what the company actually needs.

Not every founder needs the same thing at the same time. TLV's involvement flexes from a seat at the table to a phone call when it counts.

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Outside Board Seat

Full fiduciary partnership — governance, CEO coaching, and succession planning alongside the founding team.

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Advisory Board

Regular strategic input on go-to-market, fundraising strategy, and team-building without a formal board mandate.

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Consulting Engagement

Focused, time-boxed work on a specific strategy assessment, raise, or leadership transition.

WHERE WE HELP

Typical areas of engagement.

Not every founder needs the same thing at the same time. TLV's involvement flexes from a seat at the table to a phone call when it counts.

Go-to-market strategy

- Sales model design

- Channel strategy

- Market segmentation

- Competitive analysis and positioning

Governance

- Board composition and management

- Founderitis counseling

- Corporate culture

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Financial planning

- Business model design

- Fund raising strategies — seed through later stage

- Financial modeling

- KPI design

Founder / CEO coaching

Direct, one-on-one coaching for the founders and executives building and running the company.

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WHERE WE LEAN IN

Five terrains, one operating pattern.

TLV backs founders working at the edges of disruption — wherever the market is still being defined and a steady hand at the board table matters most.

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Information Tech

Disruptive information technologies

Software and infrastructure companies rewiring how enterprises operate, analyze, and connect.

AI / ML SaaS . IaaS . PaaS . Fintech . Payments . Crypto . Healthcare IT

PORTFOLIO:

Illuminate     Azteco     Tudoc

02

Clean Environment

Clean environmental technologies

Ventures reducing resource strain — from energy systems to the renewable supply chain.

Renewables . Resource efficiency . Decarbonization . Climate

PORTFOLIO:

03

Travel & Digital Media

Travel and digital media innovation

A category TLV's founder helped create — companies reimagining how people discover, move through, and read about the world.

Consumer travel . Marketplaces . Digital Media

PORTFOLIO:

04

Social Justice

Social justice endeavors

Mission-aligned ventures where commercial durability and social impact are built in from day one.

Impact . Access & equity

PORTFOLIO:

05

Financial

Financial & investment partners

Co-investment relationships and capital partners that extend TLV's reach and give founders access to additional funding sources.

Venture capital . Growth debt

PORTFOLIO:

REPRESENTATIVE COMPANIES

Snapshot of the current portfolio.

Several portfolio companies remain in stealth; the descriptions below stay true to the work without naming names ahead of their own announcements.

SaaS

Webinar Infrastructure

A leading provider of next-generation webinar solutions, delivering low-cost, highly scalable online presentation and customer-care tools to enterprises of every size.

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Crypto

Azteco

A next-generation Bitcoin voucher solution built for a seamless consumer experience, without the cumbersome hardware footprint of traditional ATMs.

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Travel

WineTraveler

A vertical travel company built for millennial travelers, centered on wine and gourmet travel experiences.

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Travel · Outdoor

GuideTime

A reservation and marketplace platform connecting outdoor enthusiasts with vetted fishing, rafting, and hunting guides nationwide.

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BEYOND THE PORTFOLIO

Projects we're building ourselves.

Alongside advisory work, TLV incubates its own tools and experiments — built the same way we counsel founders to build: lean, fast, and in the open.

AI · ETHICS

A Moral Foundations Theory framework for fingerprinting AI agents, faith traditions, and political systems, surfacing where models and communities align or diverge on core moral values.

AI · MEDIA

A companion tool applying the same moral fingerprinting methodology to news outlets, mapping outlet coverage against the underlying moral foundations it emphasizes.​

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TRACK RECORD

Three decades of building alongside founders.

As Managing Director at Advanced Technology Ventures since 1996, Steve Baloff has helped deploy more than $1.7B across five active funds in information technology, life sciences, and cleantech.

$1.7B+

CAPITAL DEPLOYED

5

ACTIVE FUNDS

12

EXITS

$3B+

SHAREHOLDER VALUE CREATED

Tripwire

Thoma Bravo

Nominum

Akamai (AKAM)

Cedexis

Citrix (CTXS)

Striva

Informatica (INFA)

Seeker Software

Concur (CNQR)

Epigram

Broadcom (BRCM)

Omneon Video

Harmonic (HLIT)

Velogic

Keynote (KEYN)

UpShot

Siebel Systems

ViryaNet

NASDAQ: VRYA

Qumu

NASDAQ: QUMU

ABOUT THE TRACK RECORD

From first check to exit.

Representative investments shown span the range from pre-revenue, concept-stage, seed-stage companies all the way through to later-stage, expansion-financing round growth companies.

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The exits described generated in excess of $3 billion to shareholders.

WHO'S AT THE TABLE

A Small Team, Deliberately.

TLV stays lean so every engagement gets direct, senior attention — no associates standing between the founder and the decision-maker. The TLV team has contributed to the success of some of the fastest growth companies in Silicon Valley and beyond: Travelocity, Adyen, Sephora/LVMH, PlanetLabs, Box, Knotel, Covalent Systems, Clearslide, Bleacher Report, Nominum, Piazza, Livingly Media, WePay.

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Steve Baloff

FOUNDER, TWIN LAKES VENTURES

Founded TLV in 2018 after two decades as Managing Director at Advanced Technology Ventures. M.B.A., Stanford GSB. B.A., Harvard College.

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Calder Baloff

SR. MANAGER, CRM & PERSONALIZATION, SEPHORA

Practitioner's view of consumer data, retention, and lifecycle marketing at scale. USC Marshall grad.

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Alex Baloff

DIRECTOR, EY-PARTHENON

Corporate and transaction strategy. EY-Parthenon Vice Chair Award recipient. M.B.A., USC Marshall.​

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Austin Baloff

ENTERPRISE SALES EXECUTIVE, ADYEN

Fintech and payments expertise, prior experience at JPMorgan Chase, WePay, and Akamai. USC Marshall grad.

GET IN TOUCH

TLV is your trusted advisor, helping you navigate your most challenging growth issues.

SCOPE OF ENGAGEMENTS

Weeks to a year

Formal to informal

Compensation aligned with founders via stock options

At-will engagement

Totally confidential

OUT OF SCOPE

Direct investment

Reach out directly — every inquiry is read by the founder, not a filter.

© Twin Lakes Ventures — Atherton, CA

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